Future Trends in the Home Decoration Industry
Release Time:
2015-07-15
Source:
Future Trends in the Home Decoration Industry
In recent years, the home decoration industry has undergone significant transformation under the influence of internet-based thinking, largely because traditional home-decor processes have long been plagued by numerous consumer pain points—such as project delays, price discrepancies, and unexpected additional charges. As a result, this sector has become one of the earliest traditional industries to be reshaped by internet-driven innovation.
More than half of 2015 has already passed. Amid the frenzied “Internet Plus” boom in the first half of the year, traditional home-decoration companies have been continuously innovating while also observing the impact of other “outsiders” entering the industry. At present, traditional home-decoration firms are still actively exploring and evaluating various business models.
Trend 1:
The Era of Slim Margins in Home Decoration Has Arrived
Many industry insiders view the internet-based home-decoration model as an example of product-oriented thinking. According to one industry analyst, the “XXX yuan per square meter” pricing phenomenon stems from the advent of an era of razor-thin margins in the home-decor sector.
Trend Two:
Various virtual applications are gradually maturing.
Many technology-driven companies entering the home-decoration sector leverage the advantages of intelligent online products and streamlined management processes. They offer well-established apps and websites featuring 3D virtual design, which better align with consumer preferences, foster greater engagement, and build customer loyalty. Meanwhile, traditional home-decor firms are also expanding their use of online 3D virtual-design tools and BIM software to provide robust support for tasks such as measurement and cost estimation, while seamlessly integrating with ERP systems and workforce-management platforms. As a result, some established players are now signaling their intention to transform by benchmarking against internet-based companies.
Trend Three:
Credit Services Enter the Home Decoration Sector
Home renovation is typically a high-value purchase, and as the “Internet Plus Finance” model continues to mature, many interest-free credit products have entered the renovation market. These offerings allow consumers to “renovate first, pay later,” fundamentally transforming the traditional practice of paying upfront before work begins.
Trend Four:
Giving Rise to the “Post-Home-Renovation Services” Market
As internet technology firms set their sights on the home-decoration market and traditional home-decor companies strive to innovate, many players across the industry are also venturing into the broader home-improvement space—this time with even more distinctive entry points.
Trend Five:
Establishing an “Internet Plus” order has become a shared demand among enterprises.
Industry insiders predict that the home-decoration sector may soon see the emergence of a dominant industry giant. Influenced by this outlook, the industry has been abuzz with brainstorming sessions and heated debates, creating a tense atmosphere. All signs point to this as a prelude to a seismic transformation in the home-decor market. Yet for the industry itself, the real source of concern may not be the rise of a single mega-player—rather, it is how the sector can, under the current environment, establish truly internet-based rules and governance frameworks.
