The Inaugural National Tile Adhesive Production, Application, Management, and Marketing Exchange Conference 2016 Held in Guangzhou
Release Time:
2016-01-15
Source:
The Inaugural National Tile Adhesive Production, Application, Management, and Marketing Exchange Conference 2016 Held in Guangzhou
For a long time, traditional cement-sand mortar has been the predominant method for bonding wall tiles in building decoration, leading to frequent problems such as hollow sounds and tile detachment. Tile adhesives, with their advantages of energy efficiency, environmental friendliness, ease of application, strong bond strength, and low cost, effectively address these shortcomings. Survey data show that although the use of tile adhesives has been increasing year by year, their market share still remains below 10%. At the turn of the year, it is particularly important to bring together professionals in the tile adhesive industry to discuss industry development trends, summarize best practices, and identify existing challenges. In light of this, on January 13, the inaugural National Conference on Tile Adhesive Production, Application, Management, and Marketing—sponsored by China Mortar News—was grandly held at the Pearl River Hotel in Guangzhou. The event was attended by relevant leaders from Guangzhou City, Tong Chenggang, Editor-in-Chief of China Mortar magazine, Guo Xi, Deputy Secretary-General of the Premixed Mortar Branch of the China Building Materials Federation, Wang Peiming, President of the Shanghai Building Materials Industry Association, as well as chairpersons and general managers of various enterprises across the tile adhesive value chain. The conference drew more than 300 participants from the tile adhesive industry, who gathered to engage in in-depth technical exchanges and jointly explore the development, applications, and management of tile adhesives. Managers Wang and Guan from our company also traveled to Guangzhou to attend the conference.
In 2015, the output value of tile adhesives had already hovered around RMB 30 billion, representing more than a 30% increase over 2014. In China, although leading tile-adhesive companies have been thriving for over a decade, it is only in the past three years that the sector has experienced rapid growth. By 2015, tile-adhesive production and sales are expected to surpass RMB 30 billion—yet this figure still accounts for less than one-tenth of the total area of tiles produced, sold, and installed in the country. While the industry has achieved impressive results in rapid development across manufacturing, application, management, and marketing, professionals in the sector have also recognized the urgent need for innovation to drive further progress. The diversification of brands observed in 2015 has laid a solid foundation for the expansion of the tile-adhesive market. In recent years, the rapid growth of the tile-adhesive sector in China can be attributed not only to the superior performance of its products and strong market demand but also to continuous innovation and R&D within the industry. The launch of new products will further inject fresh momentum into the sector’s development.
The rapid growth of the tile adhesive market has been accompanied by a host of industry malpractices, such as cost-cutting and substandard materials, as well as cutthroat price competition. Consequently, striking the right balance between cost and product quality—and ensuring that companies can sustain healthy, long-term development—has become a central concern. There is now broad consensus that firms must uphold their core principles, focus on delivering superior products, specialize and excel in the tile adhesive sector, and continuously innovate in their management practices. The steady stream of insightful, practical insights shared by leading experts in the field drew significant attention from attendees; during the Q&A session, many eagerly raised their hands to ask questions, sparking lively discussions on topics such as how to accelerate the growth of the tile adhesive market, how tile adhesive manufacturers can ensure high quality, and what best practices exist for marketing both thin-set and thick-set applications. Although the construction market’s growth rate slowed in 2015, and recent editions of the World Tile Industry Report have also shown modest declines in tile production, consumption, and import–export volumes, it is encouraging to note that the tile adhesive industry—critical to ensuring the safe and reliable installation of tiles—has posted double- or even triple-digit percentage growth over the past three years.
Finally, during the gala dinner, China Mortar Magazine launched the Tile Adhesive Innovation Fund, which will be used to recognize and reward outstanding enterprises and individuals in areas such as annual R&D of tile adhesive products, production processes, and product sales, thereby promoting the healthy and sustainable localization of tile adhesives in China. This conference brought together companies passionate about the tile adhesive industry to review the past, look ahead to the future, and pool their efforts for the industry’s healthy and orderly development. Professionals in the tile adhesive sector should not only share experiences and learn from each other’s shortcomings in indoor meetings; they must also step outside the conference room to enable a broader audience of customers to appreciate the appeal of this advanced building material.
