Xin Dadi Awarded the Title of Well-Known Brand for Elastic Flooring Accessories in China

Based on the results of the 2015 online voting for the flexible flooring industry awards, combined with company brand recognition and recommendations from industry experts, the final New Land It has been recognized as a well-known brand of elastic flooring accessories in China and received the award at the ceremony held on December 18 by the Elastic Flooring Branch of the China Building Decoration and Renovation Materials Association.

The Third Session of the First Members’ Congress of the Elastic Flooring Branch of the China Building Decoration and Renovation Materials Association, together with the China Elastic Flooring Industry Summit Forum, was grandly inaugurated on December 18, 2015, at the Ningbo Marriott Hotel. Numerous enterprises from both domestic and international elastic flooring industries and related sectors gathered to review their 2015 achievements and share their plans for 2016.

At the conference, the “2015 National Comprehensive Inspection of Resilient Flooring” was launched concurrently, with the aim of promoting greater self-discipline among industry players through rigorous inspections, thereby enhancing product quality and raising the entry barriers for the domestic resilient flooring sector. The session also analyzed the impact of China’s current economic development on the architectural decoration and renovation industry, with particular emphasis on product quality, environmental protection, and the market-driven principle of survival of the fittest. Resilient flooring is poised to capture a significant share of the floor-covering market in the coming years. To achieve this goal, it is imperative that resilient flooring companies undertake technological upgrades and phase out outdated production capacity; establish an industry early-warning mechanism and promptly implement association standards; strengthen self-regulation and standardize industry practices; foster innovation and build strong industry brands; and leverage technology to drive consumption upgrading.

During the conference, Shi Maoqing, the second-term Executive President of the Resilient Flooring Branch; Zhang Nailing, Vice President and Secretary-General of the China Association of Building Decoration and Renovation Materials; Zhu Zhongyi, Honorary Vice President of the China Real Estate Association; Sun Fuli, Deputy Secretary-General of the Hospital Architecture Systems Research Branch of the Chinese Hospital Association; Xia Guoming, Secretary-General of the China Education Equipment Association; Li Derong, the newly appointed Executive President of the Resilient Flooring Branch for 2016; and other distinguished speakers delivered remarks.

During the “China Resilient Flooring Presidents’ Summit Forum,” industry veterans and emerging newcomers came together. Armstrong’s Tu Gang, LG’s Jiang Mingcheng, Jiefu’s He Jianzhong, Mondo’s Chen Jianmin, Jianghai Group’s Shi Maoqing, William Shun’s Jin Zhengwu, Dajulong’s Li Derong, Bonier’s Yan Bin, and Andatai’s Liu Liansheng all participated, jointly exploring the potential for cross-industry collaboration in the resilient flooring sector. The forum highlighted that, while the development of resilient flooring in China is currently still somewhat underdeveloped, there is significant room for growth through cross-sector partnerships with furniture manufacturers or interior design firms. One panelist emphasized that “quality and grade are two distinct concepts,” and that the future trend in resilient flooring will be driven not by brand recognition but by product quality. Furthermore, price wars among companies only lead to mutual harm; the fundamental condition for corporate survival is not to compete on price, but to compete on product—by leveraging R&D and innovation as the cornerstone of competitiveness. This, they argued, is the true foundation for long-term sustainability.

During the “Reimagining the Home-Improvement Industry Chain” forum session, industry leaders including Zhang Ke of Dingmei, Shen Xiang of Youbang Shi, Zhu Yulin of Yihua, Deng Xuehong of Nabali, Huang Huanwen of Meilisheng, as well as elite representatives from Jinkaidé, Jin Damen Industry, Fojingte, and Kewenshi, took part in the discussion. Shen Xiang noted that the internet is the prevailing trend driving the development of the home-furnishing and interior-design sector; however, the online transformation of the resilient flooring market is still in its infancy and far from mature. He expressed hope that by pooling resources and adopting cross-industry thinking, collaborative partnerships across sectors can be forged—after all, “cross-border integration” is one of the core tenets of internet-based thinking. Another panelist pointed out that resilient flooring holds significant potential in the renovation of older homes: by adding a touch of DIY flair without major disruptions to the existing floor, such solutions are both environmentally friendly and quiet, making them highly likely to win consumer favor.

During this conference, the following awards were also presented: “Top 10 Brands in China’s Resilient Flooring Industry,” “Outstanding Project Award in China’s Resilient Flooring Industry,” “Outstanding Contribution Award in the Resilient Flooring Industry,” “Outstanding Agent in China’s Resilient Flooring Industry,” “Well-Known Brand of Resilient Flooring Accessories in China,” “China Resilient Flooring Production Base,” “Well-Known Brand of Sports Flooring in China,” “Top 10 Distribution Brands in China’s Resilient Flooring Industry,” and “Top 10 Well-Known Brands in China’s Resilient Flooring Industry.”

The Third Session of the First Members’ Congress of the Elastic Flooring Branch of the China Building Decoration and Renovation Materials Association, together with the China Elastic Flooring Industry Summit Forum, has come to a close—yet the journey ahead for the future development of elastic flooring has only just begun. In 2016, we hope that elastic flooring companies will continue to thrive and deliver even greater convenience to more customers! Shandong New Land Group As a well-known brand of resilient flooring accessories, we will undoubtedly contribute our part to the continued development of the resilient flooring industry. By focusing on delivering high-quality products and building a solid foundation, we will let quality and practicality speak for themselves in today’s internet-driven era that still places great emphasis on brand strength—thereby unlocking even more possibilities!